SiR STEP ONTO THE LIGHT TOUR

Transforming artistry into engagement: An intimate look at how SiR's tour translated into digital momentum, connecting fans beyond the venue through strategic content sequencing and authentic storytelling.

OPEN TABS GOALS:

  • Amplify tour momentum via Instagram storytelling

  • Deepen fan connection with behind-the-scenes and performance content

  • Drive consistent engagement across tour dates

_DSC1840.jpeg
_DSC1564.jpeg
_DSC8903.jpeg
L1240720.jpeg
L1240042.jpeg
_DSC8202.jpeg
L1220830.jpeg
_DSC3119.jpeg
L1240207.jpeg
_DSC3207.jpeg
L1240396.jpeg

OUTCOME:


204,200 Total Interactions

Combined likes, comments, saves and shares across tour content

8,737 Average Per Post

Consistent high performance throughout the tour cycle

4.2% Engagement Rate

2–3× higher than industry average for music artists of similar following

5.2%Share-to-Like Ratio

Exceptional viral distribution through fan networks

Tour posts drove 189K+ likes, 5,200 comments, and 10K+ shares, creating a ripple effect of fan-to-fan amplification across Instagram.